Blue room in Café Hoender en Hop

Unternehmer stamstisch – marketing in Germany

During this informal “unternehmer stammtisch” for entrepreneurs from The Hague, the central theme is Marketing in Germany. The official language is Dutch. There is a substantive part about (brand and product) positioning and marketing in Germany. There is also room for networking and sharing experiences. With Elze van Veenendaal from The Hague company NAÏF.

As a neighbor, Germany is an interesting market for entrepreneurs in The Hague. Despite being so close, good preparation in culture and language is important to do business successfully. That is why the municipality of The Hague, together with the German-Dutch Chamber of Commerce, organizes regular meetings on entrepreneurship in Germany.


– 18.30: Walk in
– 19.00: Start

Business marketing in southern Germany by Peter Vermeij of the Dutch consulate in Munich
Peter Vermeij is the consul general of the Dutch Consulate General in Munich. The consulate supports Dutch business in the (South) German market.

Tips & tricks German marketing by Knut Volkenand from M28 Markenwerbung
M28 is a marketing company from Düsseldorf with extensive experience in introducing Dutch brands in Germany, including Friesland Campina.

The first steps in Germany by Elze van Veenendaal from NAÏF
Elze van Veenendaal from NAÏF in The Hague talks about positioning and the first experiences with market research (focus group interviews) in Germany.

– 20.00: Business in Germany pub quiz
– 20.20: Network drinks
– 21.00: End


You can sign up via www.denhaag.nl/internationaalondernemen.
Participation is free of charge.